Responsibilities:

• Set the digital marketing strategy and execution plans across the digital customer journey: advertising, website, email/SMS, customer app, etc.
• Drive performance efficiency improvements in digital paid media ads, organic traffic, website conversion, email and lifecycle marketing, and customer app engagement
• Bring the brand style, tone, campaign, and message to life across all digital touchpoints in a cohesive, aspirational way
• Stretch creativity in the creation of branded assets across the digital ecosystem in a way that personifies the brand and resonates with the target audience
• Create a well-orchestrated customer nurture and acquisition journey for top, mid, and bottom funnel shoppers
• Implement a multi-product merchandising model for diverse clean technology products to sell in the digital, e-commerce ecosystem
• Instill a culture of fast execution, rapid learning, and agile iteration to improve digital performance and accelerate key initiatives like e-commerce
• Coordinate digital execution to accelerate sales and customer experience with key internal stakeholder teams: e-commerce, sales, brand marketing, customer experience, technology, and others
• Lead the development and refine the execution of written copy, imagery, and video assets across the digital ecosystem
• Lead marketing efforts for the launch, digital journey, features, and continuous improvement of the mobile customer app
• Oversee the digital marketing budget and drive an efficient use of resources
• Direct an efficient use of tools and resources: CRM, ESP, CDP, etc.
• Ensure effective digital marketing timeline execution across the digital team
• Lead and guide the digital marketing team’s digital marketing skill development

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Qualifications:

• Deep digital marketing expertise across paid media, website design, site conversion, e-commerce, email/lifecycle marketing
• Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications
• Expertise in digital educational content and customer journey nurturing
• Experience creating, launching, and optimizing mobile apps preferred
• Deep experience working with technology partners for digital transformation
• Regular experience hiring and managing external digital agencies
• Strong analytical skills, financial acumen, and budget management
• Excellent presentation and influence skills with senior management
• 2+ years of experience
• Ability to thrive in a remote work environment

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Why work with us:

• Opportunity for career advancement
• Competitive salary depends on experience
• Benefits
• Strong expertise of colleagues that like to share knowledge
• Team social events
• Be part of young and dynamic team

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